A Guide To BBA: Course Details, And Career Prospects

Arun R
6 min readAug 16, 2021

The competitive world has pushed the students studying in class 1 to look for a course with career prospects. A candidate with a keen interest in succeeding in the management field must study BBA degree. You can get exposure to effective business management techniques to turn you into a successful entrepreneur. Bachelor of business administration set up a bridge to higher studies such as an MBA (Master of Business Administration).

A BBA degree improves your confidence level and prepares you well to face future corporate world changes. Students with exceptional leadership skills and communication skills can achieve great heights in this field. To stay in tune with the market trends, students must read newspapers regularly and interact with a peer group. Read the article to get a one-stop source point offering the complete details about the BBA course.

What is a BBA degree?

Bachelor of business administration program remains a popular degree among students everywhere. But people have developed a misconception that BBA suits the candidates who want to pursue an MBA degree. The truth behind the Bachelor of Business Administration Course offering unlimited career opportunities after completion of the program. You can gain in-depth knowledge about the business market that supports business running.

Why Study Bachelor of Business Administration?

People may wonder how the Bachelor of Business Administration degree program stays at the top choice after Grade 12. BBA degree remains as the first preference of commerce students but also the arts and science students.

  1. Knowledge Base Expansion
    Industry experts frame the syllabus for the BBA degree. Whether it is product marketing or branding, or running a company BBA course, offers you the most.
  2. Personality Transformation
    Individuals get trained with a unique personality with a Bachelor of Business Administration Course. You get training excellence in leadership, public speaking, and soft skills.
  3. Opportunities for Careers
    After graduation, individuals can join as a trainee manager or an administrator in the corporate field. Even freshers offered a good salary package with employee benefits.
  4. Prospects for Networking
    Most BBA graduates work in different industries. Thus, you get connected to professionals with a solid knowledge base network. Students can also search for work through this professional network.

BBA Eligibility Criteria

  1. Candidates must complete 12 years of Schooling and should clear the examination approved by the respective education board in the country
  2. Minimum Pass in Grade 12.
  3. Certain universities have set the entrance examination to get admitted to the BBA course. Candidates need to pass the entrance examinations to acquire a Bachelor of Business Administration.

BBA Entrance Examinations

Institutions admit the students for BBA courses based on an entrance examination. Some renowned schools also conduct group discussions and interviews after the entrance test. The Qualifying Examination and GD-PI scores determine final admissions to the BBA course. Some popular BBA entrance exams include:

NPAT IPMAT UGAT AUMAT FEAT BHU UET

BBA Specializations

  • Digital Marketing
    Nowadays, digital marketing is replacing traditional marketing. You get specialized product and service marketing strategies with social media leverage.
  • Human Resources
    The biggest valuable source for growing an organization is employees. With this specialization, individuals learn how to manage the employees and recruit the right talented people for the organization.
  • Business Analytics
    Students get specialized knowledge about business data analysis with the software. With proper business data analysis, one can develop a better strategy for the business. As everyone knows, business analytics experts hold a prime position in an organization.
  • US CMA
    US CMA specialization is associated with account management. This certification is considered a globally approved certification with detailed knowledge imparting of accounting. This specialization helps you get hired in international companies.

BBA Curriculum and Subjects

Eight semesters comprise the BBA curriculum. Study BBA syllabus topics and subjects are listed below:

Principles of ManagementBusiness Mathematics & StaticsIntroduction to Operations ResearchBusiness EconomicsFinancial & Mgmt. AccountingProduction & Material ManagementBusiness LawsIntroduction to PsychologyBusiness AnalyticsPersonnel Management & Industry RelationsMarketing ManagementBusiness Data ProcessingEssentials of MarketingCorporate Strategic ManagementHuman Resource ManagementIntroduction to SociologyMicroeconomicsOrganizational BehaviourMIS / Systems DesignUnderstanding Industry and MarketsLeadership and EthicsStrategyEntrepreneurshipInternational Business ManagementSales & Distribution ManagementCommercial Bank ManagementSecurity AnalysisManufacture Planning and ControlDigital MarketingRetail ManagementE-CommerceQuantitative MethodsComputer ApplicationsFamily Business ManagementExport/ Import ManagementPR ManagementProject ManagementFinancial & Commodity DerivativesFinancial Modelling using spreadsheetsIndustrial Relations and Labour LegislationConsumer Behaviour

In addition to these, the BBA curriculum includes practical skills, such as the following.

Soft Skills & Personality DevelopmentProfessional Communication & Behavioral GroomingWriting SkillsSellingNegotiatingPersuading skillsEtiquetteConversational SkillsConsulting & Problem-solving skills

BBA Career Options

Data Scientist

Are you wondering what to do after BBA? Here is an unconventional answer to data science. The misconception is that only technical graduates can do data science. Even with a BBA degree, you can become a data scientist!

Structured and unstructured data provide insights to data scientists. These insights help them make informed decisions to ensure client success with plan development.

Data Science is a PG education program that provides you with all the knowledge and skills necessary for becoming a professional in this field.

Digital Marketer

After BBA, digital marketing is a popular career option. Online businesses can gain more exposure through digital marketing. A current estimate puts the digital marketing industry at $68 billion. A BBA degree will prepare you for a career in digital marketing.

Product Manager

A perfect job to choose after BBA is product managers. Generally, product managers deal with the product plan and execution of the product lifecycle. They set up the vision of the product and guide the salespeople, marketers, and engineers.

Understanding Business and Management will aid you in reaching your goals in this field. It is one among the best career options after getting a BBA. The annual fresher salary is 7–8 lakhs, which is an acceptable salary amount.

Blockchain Expert

Do you know about Bitcoin? Bitcoin is a fast-growing cryptocurrency creating a revolution for people who think of money. Blockchain technology is modern. An open ledger distributed across multiple parties with an efficient record of transactions.

Digital currencies dominated the Blockchain initially, but it has developed like never before. Several companies and organizations use blockchain technologies to solve their problems. BBA graduates who take courses in Blockchain can become Blockchain professionals.

Choosing A Course of Study After Your BBA

Master of Business Administration (MBA)

Most people who study BBA and complete they prefer to an MBA. Taking up a master’s degree after completing a BBA course is the best option. MBA is a better choice for people running your family business or starting your own business. It is a great idea to gain work experience before starting your own company.

Working at a job allows you to find your strengths and weaknesses that can improve work. To get admitted to an MBA in college, students have to prepare for entrance exams XAT, CAT, GRE, GMAT, and CMAT.

PGDM

An alternative to the MBA program is the Post Graduate Diploma in Management (PGDM). In contrast to MBA, autonomous institutions offer PGDM (diploma program). The duration of the PGDM course is one year. PGDM courses offered by medium-level MBA colleges are a better option than IIMs and XLRIs because it is tough to get into these institutions.

Chartered Accountant (CA)

An exciting option for the students who study BBA interested in a career in financial management and analysis is Chartered Accountant. A CA degree after an undergraduate degree in Finance, Accounting, or any other similar specialization can be greatly beneficial for candidates. You can pursue an MBA course along with a CA course. You can expand your career opportunities with an incredible advantage.

Final Thoughts

Young and innovative minds always look for what to expect from a BBA degree, and this article will guide you to the right platform. You can know about the duration, specialization, and vast career opportunities of the BBA course. A BBA is a course that directs you to a great job that enables you to land up your professional journey.

Get a BBA Degree now!

Join Texila American University’s BBA program to unleash your full potential.

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